August 13, 2024: In the fast-paced world of politics, educational institutions often seize opportunities to elevate their profiles. This is precisely what the University of California, Hastings College of the Law, the alma mater of Vice President Kamala Harris, is doing as she campaigns for re-election alongside President Joe Biden.
With Harris being the first woman, first Black, and first South Asian Vice President of the United States, her alma mater sees a unique opportunity to leverage her historic achievements for a public relations boost. Hastings Law, located in San Francisco, has embarked on a strategic campaign to highlight the accomplishments of its distinguished alumna, using her journey as a testament to the institution’s impact.
The law school is no stranger to producing influential figures, but Harris’ ascent to one of the highest offices in the country has provided a fresh impetus for its branding efforts. The institution has been actively sharing her story across social media platforms, alumni newsletters, and public forums, emphasizing how her legal education at Hastings equipped her with the skills and knowledge to navigate the complex landscape of American politics.
In recent months, the school has organized webinars and panel discussions featuring prominent alumni and faculty members, drawing connections between Harris’ career trajectory and the opportunities afforded by a Hastings education. The goal is not only to celebrate Harris’ success but also to inspire current and prospective students to consider Hastings as a launchpad for their own ambitions.
“We are incredibly proud of Vice President Harris and her accomplishments,” said David Faigman, Chancellor & Dean of UC Hastings. “Her achievements underscore the quality of education and the strong values instilled in our students. We believe her journey will resonate with future leaders who see Hastings as the place where they can develop the skills to make a significant impact on society.”
As Harris continues her campaign, UC Hastings hopes to ride the wave of media attention, positioning itself as a law school that nurtures leaders capable of shaping the nation’s future. The PR efforts are not just about basking in reflected glory but are also a strategic move to attract top-tier students, boost fundraising efforts, and enhance the school’s reputation in the competitive landscape of legal education.
However, the strategy is not without its challenges. The law school must navigate the fine line between celebrating an alumna’s success and appearing overtly opportunistic. Critics have cautioned against relying too heavily on one individual’s achievements to define an institution’s identity. Despite these concerns, Hastings remains focused on using this moment to reinforce its standing as a breeding ground for the nation’s most influential legal minds.
In the coming months, as the 2024 campaign season heats up, UC Hastings will undoubtedly continue to spotlight its connection to Kamala Harris, aiming to secure a lasting legacy that benefits both the institution and its students.